Psychologists believe that when we perceive an object, we first attempt to identify its outline. Per the first Gestalt design principle, also referred to as “emergence,” people tend to perceive and interpret ambiguous or complex images in their simplest form. You can use eight Gestalt principles in your visual branding and communication. You can use Gestalt principles to inform and help you make design decisions that will turn every element of your branding, website design, and marketing into effective visual communications. How does all this benefit your goal of building a successful and sustainable brand? Past experience suggests that the interpretation of a form is influenced by the audiences’ individual subjective personal or cultural experiences.In addition, when multiple stability options exist, the eye will travel back and forth between various interpretations. Multistability suggests that the eye will perceive them all simultaneously whenever an ambiguous form can be interpreted in more than one way.The eye can still perceive the background even if the foreground element is flat: everything surrounding the subject is perceived as the background. Figure-ground organization believes that the eye organizes forms in 3D and separates their components into background and foreground. This is the concept on which “negative space design”– or creating shapes or images from gaps or white space is based.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |